What is Douyu and how to get started

Douyu, also known as 斗鱼, is one of the largest Chinese videos live streaming service platforms, focusing on esports and online gaming.

About Douyu

Douyu, also known as 斗鱼, is one of the largest Chinese videos live streaming service platforms, focusing on esports and online gaming.

Founded in 2013 and headquartered in Wuhan, China, the live-stream platform provides live content such as games, sports, variety shows, entertainment, and more. It is now the largest gaming live streaming platform popular among esports or gaming influencers in China. As of 2019, Douyu has more than 140 million monthly active users. It got listed on the New York Stock Exchange (Nasdaq) in 2019 and was the largest IPO of any Chinese company on Wall Street that year.

How To Get Started On Douyu

Douyu offers various types of advertising formats and collaboration, including but not limited to:

Landing page ads

Splash screen ads

Reach users once they open the Douyu app

QR code display during live-streaming

QR code will be featured during live-streaming

Douyu has partnered with over 400 brands and companies as of 2020, including JD.com, Intel, Ford, KFC, and Unilever. You can find out more information about various forms of partnership at https://e.douyu.com/, or you may email douyu_dsp@douyu.tv for direct communication.

Many brands use Douyu to reach target customers.

Do not have a Chinese entity, Chinese phone number or Chinese ID? We can help!

If you do not have a Chinese entity, Chinese ID, or Chinese phone number, which is essential to get started on Douyu, 21YunBox is here to help.

We can provide the necessary supporting documents to get started on Douyu and walk you through the process. Meanwhile, we will also bring your company, product, and service into full compliance with Chinese law.